ERICA BERSIN, BCPA
Event + Response = Outcome
Healthcare communications are too often slowed down by bureaucracy, disconnected stakeholders, and messaging that misses the people who matter most: patients.
Organizations struggle to translate complex science into clear, credible, and actionable communications while simultaneously managing clinical trial recruitment, reputation, patient engagement, and operational execution.
ERO Health Communications solves that problem by combining deep healthcare expertise with hands-on execution. Founded by Erica Bersin, BCPA, we help pharmaceutical, biotech, nonprofit, and academic medical organizations cut through complexity, align across organizations, and deliver communications that drive measurable outcomes.
Drawing on nearly 30 years of experience across pharma, CROs, academic medicine, and global healthcare communications, Erica brings a “roll up your sleeves and get it done” approach to solving challenges ranging from clinical trial recruitment and patient advocacy to crisis communications and integrated campaigns.
At its core, ERO Health Communications helps organizations move from confusion and fragmentation to clarity, trust, and impact, especially in moments where healthcare communication can directly affect patient lives.
In her personal time, Erica does pro bono work with organizations in New York City and beyond, loves to travel, and see live music and theatre. In 2025 she became a board certified patient advocate. She is also the co-host and producer of the podcast Patient to Purpose.
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“No one is smarter or more strategic than Erica Bersin. We have relied on her sage counsel and flawless execution on countless projects. From product launches to change management, employee engagement and social programs that drive business objectives, Erica delivers. Her work has helped us tremendously.”
– Jane Ward, pharmaceutical professional
“From her wealth of experience working in the biopharma industry across communications disciplines, Erica brings a deep understanding of an organization’s communications needs and objectives while being able to effectively navigate a highly matrix structure and build relationships with key stakeholders to achieve measurable outcomes. Erica is an invaluable asset to any project and I count on her as a trusted partner and advisor. What truly sets Erica apart is her ability to cut through clutter to arrive at elegant solutions that deliver impactful results. No project is too complicated and she makes the seemingly impossible, possible!”
– Lindsay Kurs, biopharma Corporate Affairs Leader
“She also emphasizes the importance of kindness and integrity in professional success. Beyond career achievements, she sees impact in how people uplift one another, especially in industries like healthcare, where accurate and timely communication can be life-changing.“
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